Your Shopify store, selling on WhatsApp in your customer's language.
Selam is an AI sales agent that answers voice notes and messages 24/7, recommends products from your live catalog, and closes the sale right inside the chat - in Tigrinya, Amharic, Arabic, Swahili, German, English and more.
The problem
Your customers already shop on WhatsApp. Your store just can't answer them fast enough.
They send a voice note at 11 pm asking if the coffee is in stock. By the time someone replies the next afternoon, they have bought somewhere else.
Chatbots built for typed English can't hear a voice note in Tigrinya or Amharic, so it waits until a person has time.
Email reminders get ignored. A friendly WhatsApp message from the shop gets read.
"Where is my order?" and "do you deliver to Basel?" eat hours every day that should go into the business.
How it works
Live in an afternoon. No code, no training sessions.
Connect your Shopify store
One click. Selam reads your products, prices, stock, shipping zones and policies - and keeps them in sync as you change them.
Link your WhatsApp number
Sign in with Meta and pick the number customers already know. Selam runs on the official WhatsApp Business Platform.
Watch it sell
Selam answers, recommends, builds the cart and sends a checkout link. You see every chat and can jump in with one tap.
What Selam does
A salesperson who knows every product and never sleeps.
Understands voice notes
Customers talk the way they talk. Selam listens, understands and replies - in text or in the same language.
Speaks your customers' languages
Including Ge'ez script for Tigrinya and Amharic. It answers in whatever language the customer writes in.
Sells inside the chat
Product cards with photos and prices, a cart that builds as you talk, and a checkout link to your Shopify store.
Wins back abandoned carts
A personal WhatsApp reminder - only to customers who opted in - with the exact items they left behind.
Answers "where is my order?"
Order status, tracking links and delivery times straight from Shopify. Shipping updates are sent automatically.
Hands over to you
Not sure about an answer? Selam never guesses - it passes the chat to your team inbox with the full conversation.
Never makes up prices
Every answer comes from your live catalog and your own policies. Out of stock means out of stock.
Local payment methods
Card via Stripe or Shopify Checkout, plus M-Pesa, Paystack and Flutterwave for customers in Africa.
Shows what customers ask
See the questions Selam couldn't answer and the products people ask for that you don't stock yet.
Languages
Built for the way the diaspora shops.
Most chatbots stop at English and a few European languages. Selam was built first for Habesha, East African and Arabic-speaking customers in Europe - and for the shops that serve them.
Who it's for
Shops whose customers would rather message than browse.
African & Habesha grocery
Coffee, spices, injera flour, kitchenware. Repeat customers reorder by voice note in seconds.
Fashion & traditional clothing
Sizes, fabrics, custom orders for weddings and holidays - answered with photos, day or night.
Beauty, hair & cosmetics
Product advice, shade and hair-type questions, and quick reorders of the customer's usual.
Pricing
Simple monthly plans. Cancel any time.
Early-access stores keep their price for life.
For a shop getting its first WhatsApp orders.
- 500 AI conversations / month
- 1 WhatsApp number
- Live Shopify catalog sync
- Order status answers
- Up to 3 languages
For a store that wants WhatsApp to be a real sales channel.
- 2,000 AI conversations / month
- Voice notes understood
- All languages
- Abandoned-cart recovery
- Team inbox for 3 people
- M-Pesa, Paystack, Flutterwave
For brands with several stores or a busy support team.
- 6,000 AI conversations / month
- Up to 3 stores and numbers
- Unlimited team seats
- Custom tone and rules
- Invoices to Lexware Office
- Priority setup and support
Prices exclude VAT. WhatsApp message fees charged by Meta for marketing templates are billed by Meta at cost.
FAQ
Questions shop owners ask us
Do I need a WhatsApp Business API account?
No. You sign in with your Meta account during setup and we connect your number to the official WhatsApp Business Platform for you. It takes a few minutes.
Can I keep using my existing WhatsApp number?
Usually yes. A number running in the WhatsApp Business app can be moved to the platform. We walk you through it, and your customers keep writing to the same number.
What if the AI gives a wrong answer?
Selam only answers from your live Shopify catalog, your shipping settings and the policies you give it. When it isn't sure, it says so and hands the chat to your team instead of guessing.
Is it on the Shopify App Store?
Selam is in early access while our App Store listing goes through review. Early-access stores are set up personally by our team and keep their price for life.
What happens to my customers' data?
Conversations and customer details belong to your store. We use them only to run your agent, never to train models for anyone else, and we sign a data processing agreement on request.
Can I cancel?
Yes, any time, from one month to the next. There is no setup fee and no minimum term.
Early access
Be one of the first 50 stores selling with Selam.
Tell us about your shop. We'll set everything up with you on a short call and have your agent live the same day.
- First month free
- Early-access price kept for life
- Personal setup by the Asenay team